The Rise of Professional Tenants in Shared Housing

HMOs were once seen as student-only zones, but today’s market looks very different. Working professionals — particularly in cities like London — are turning to shared homes for affordability, flexibility, and community.

These tenants typically earn stable incomes, respect house rules, and stay longer than expected. They value fast internet, clean communal areas, and easy access to transport — all of which can be provided with good management and minimal effort.

To attract them, landlords need to maintain a higher standard of decor and service. That means stylish furnishings, fast-response maintenance, and a professional lettings process. The upside? Low voids, fewer complaints, and consistent income.

Casa Smith knows how to appeal to the professional tenant — and how to keep them. [Work with us] to turn your HMO into a preferred address.